Fresh from Global Events for the House of Louis Vuitton, based in Paris, Sam Ward founded her eponymous consultancy to service some of the world’s most iconic brands in 2007.

Sam Ward studio quickly established a name within the luxury lifestyle and fashion industry with events ranging from “The Party of the Decade”, Louis Vuitton’s renowned store opening on New Bond Street, London, to intimate dinners from brands such as Carolina Herrera to Jimmy Choo. 

Merging luxury with art, managing collaborations with Mat Collishaw, Vanessa Beecroft, Grayson Perry and Yayoi Kusama to name but a few, Sam Ward has had the privilege to work with extraordinary figures. 

Specialising in a heterogeneous approach to events, melding artists from diverse disciplines with a focused, inventive and highly sophisticated approach to hospitality, means that talked-about store openings are a speciality, from the global relaunch of Fabergé to various Louis Vuitton openings covering the past two decades. Only scratching the surface, services included high end luxury small events, product launches, celebrations and experiential and immersive events.

In 2014 Sam Ward studio evolved to fuse with London based, Polar Black Events, with Sam taking the role of Creative Director to continue to provide event curation for the most distinguished brands in the industry.

Today once more Sam Ward studio independently reopens its doors to agencies and brands alike, endlessly imagining designs and collaborations, helping to produce events that continue to entertain and to amaze.



Using Format