Creative Direction & Production
I have worked on and produced events on every continent, particularly in Europe and in Asia, opening the Chinese markets with Louis Vuitton in the early 2000s. Being bicultural, I am sensitive to the varying nuances of event management in an ever more globalised world.
Working with agencies or directly in-house with brands, I can help determine the creative vision of a brand or project and ensure this vision is translated through digital technologies, set design and live installations.
As Creative Director, I make sure that a cohesive look and feel of a project is maintained, by ensuring the visuals, messaging and installation design is consistently on point, producing events which are exotic, playful and arresting yet attuned to the particular needs of varied international clients.
With over 20 years of experience in the international luxury industry, coupled with a curiosity for art in all forms, means that I am easily able to understand the needs of a given project or brand and introduce the creative ideas that will make them stand out.
I combine detailed research, from the historical to the circumstantial, with a knowledge of the most up to date digital technology and how to use it, to ensure that every pitch is fresh and original.
My extensive international experience and contacts enable me to easily find common ground with luxury brands and agencies alike, giving confidence to both. Realising a client’s vision is a collaborative process which requires intense attention to detail, and I will guide brands through every aspect of the process from the initial proposal to post-event debrief.
Budgets & Timelines
Hand in hand with the creative direction comes the management of budgets and timelines. From an intimate event to a multimillion one, the goal is the same: to deliver in budget and in time. My approach to budgets entails thoroughness, humility and a seamless emphasis on the minutiae which are so often overlooked. I want my clients to feel not only creatively inspired, but relaxed in the assurance that every aspect of their event, however large or small, will be treated with precision.